‘Meally Good’ is a product service system (PSS) aimed at incentivising consumers and supermarkets to prevent household food waste. This involves a two-way value flow: supermarkets push recipes to consumers that use ingredients that are soon to expire, whilst consumers access better deals and only buy what they need, encouraging meal planning and reducing wasteful purchases. This is achieved through a digital component (an app that encourages meal planning through recipes, supermarket wayfinding and timely push notifications) and a physical component (fresh ingredients sold in serving sizes rather than by weight, and organisational dividers for supermarket baskets to facilitate planning).
The PSS works by combining a supermarket’s inventory management system (designed to interact closely with this service) with the buying practices of rewards/loyalty cards customers, to provide targeted discounts based on what they normally cook. This integrates cost savings, planning, recipes and food wastage prevention into one holistic value proposition.
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