The study explores alternative fashion consumption systems with the intention to decrease desire for the purchasing of fashion produced with virgin materials. In Australia, fashion is the third-highest contribution to waste, not solely due to the product reaching its end of life phase after wear and tear, but rather that it is entering this stage prematurely.
Waste has become a consequence of the pursuit of ‘self-actualization’ and the desire to consume. While there are brands exploring production methods that lower environmental impacts, there has been little design focus addressing the problem of consumption from the Consumer’s perspective.
To address these issues, the study will explore the use of alternative consumption methods such as; Access-based consumption, Second-hand consumption and collaborative consumption. There will be a particular focus on collaborative consumption as the optimal consumption choice as it optimises the use of consumables before the end of life phase.
Through the use of user-centred design, a trust system was created in order to address the anxieties related to the introduction of alternative consumption approaches.
The study success indicates the potential for alternative consumption systems to be normalised and implemented on a mainstream scale. Projects approaching this study to ensure they acknowledge and address; User empowerment, accessibility and convenience of usage.