Spotlight examines the role that a luxury fitting room plays in the consumer experience of purchasing clothing items in the retail environment. Spotlight focuses on optimising the fitting room experience by integrating digital technology into traditional retail shopping environment. It aims to reinvigorate the physical shopping experience though transforming the traditional omni-channel experience. This is achieved through the use of digitally projected backdrop videos and an adjustable smart lighting system that is controlled through a touch-screen interface.
Spotlight explores how lighting and environment projection mapping can play a part in improving a user’s visual, tactile and spatial experience in fitting rooms. Through a projected environment that mimics a real-world environment lighting scenario within a fitting room, which promotes a higher end consumer experience.