This project proposes a future scenario for an individualised transport system in Melbourne. The research explores a system of car hire over ownership. This extends from current trends towards a shared economy of goods over individual ownership, both in service to a more sustainable economy and a more efficient use of resources.

The system suggests high-density parking, charging and maintenance location. Users subscribe to the system and access cars for short or long-term use via an app. Extending from current technological trends, the system relies on the expansion of autonomous cars and electric motors on which to base its premise. The system comprises a conjunction of utilities at localised points for access, to charging and parking. The project offers a journey-map from start to finish, from a service design point of view, as a prototype for a future car share system.

The project then addresses the experience of the car ride. The car interior has been designed to maximise this experience. This is envisaged to allow for visual projections, that can be controlled via the user’s phone or a similar device, according to their choice. These may be films, conference calls or complete black-outs. The interior is designed to support and privilege this experience and the project offers an example of this via the virtual reality platform.