There is a growing rate of deaths, injuries and incidents involving cyclists on public roads in Australia. The growing participation of cycling in Australia in recent years has meant that cyclists and bicycle riders are now amongst our most venerable road users. Research carried out in the field of Visibility Aid Design has found that the visibility and recognition of cyclists plays a pivotal role in the actual and perceived safety of cyclists.
Why can’t a cyclist be the first thing that gains the attention of other road users instead of a bicycle light?
Inattentional blindness is a major contributor to injury and death of cyclists on public roads. Project Flock strives to promote a more emotive and meaningful way to gain the attention of other road users. By applying the theories of biomotion and safety envelope, Project Flock proposes the use an active lighting system installed onto the bicycle to project light onto the user and the immediate surrounding surfaces. This system will sense and adapt to various road and lighting environments to maintain optimal conspicuity by using digital technologies.
Project Flock actively engages with the cycling community by using a range of user centred design tools to gain insight into the best way and means to deliver this product-based intervention.