Mon Velo; An exploration into bespoke and customisable components within the bicycle industry.
Riding bicycles is built around a competitive nature to race and go faster. For some this may only be against friends now and then, for others it is a lifestyle that all other decisions are centred on. These particular riders, not defined by a budget , but instead by a desire to have the best possible components available, in order to gain any advantage over their respective competition and try and break into the top 1% of riders. But how do you go about gaining advantage over riders when you lack the factory support of riders inevitably involved the design process of such products?
“Mon Velo” intends to explore the feasibility of using a bespoke method of manufacturing in order to supply these riders with tailor made parts. There is already a portion of the bicycle market that uses bespoke bike frames, but ultimately these frames are built up with standardised components. The aim of this project is to show that this bespoke process an be applied to other crucial aspects of a bicycle, in turn giving the end user a product that is more befitting of their level of commitment.
For a select group of riders it is not about the cost of products, but the quality. Through a fusion of body mapping technologies and current production manufacturing techniques an exploration must be undertaken to show that it is not only those with factory support who can reap the benefits of products such as these.