#ily (i love you)
Low cost manufacturing overseas has invited cheap, impersonal, poor quality objects into our homes. These objects are devoid of anything unique, belie personal attachment, and are often treated as disposable. The throw away relationship between objects and consumers is ultimately unsustainable, not only because of poor quality and environmentally unconscious manufacture, but because no real emotional link is created. Project #ily looks at creating emotional attachment between consumers, furniture and other objects to create more sustainable consumer habits in Australia.
The project focus is to develop products that are emotionally durable, sustainably conscious, authentic, high quality, and long lasting. Design action research and a literature review are tools used to explore related topics of aesthetics, materiality, craft, and texture; informing a versatile family of furniture and object designs that meet these values. When the furniture and objects produced tell a story of discovery and process, a relationship with the consumer can develop, in which sentimental attachment is created and sustained. Various methods of experimentation have been documented throughout the project, capturing the journey, solutions and development.
The aesthetic quality and value of the design and the design process captivates the consumer by engaging the senses, and helps form an emotional bond. The stories behind these objects are not hidden; instead, the crafting of ideas, processes and skills of these objects are embedded, shared, acknowledged and appreciated to create an authentic consumer experience.