Designing an Identity, A visual narrative of creative women in 20th century Australia
This project is about constructing a recognisable narrative archive of creative Australian women. This is explored through the integration of their creative output into devices that disseminate their work into not so obvious objects of narrative.
In today’s day and age the most common ways to appreciate and view creative works are through the artistic outlets of art galleries, exhibitions and books. This project explores alternative devices that can trigger active engagement, using our own historical narratives as inspiration and ultimately allowing cultural heritage to be claimed through artistic work.
The project was centered around a couple of questions – How does a generation of young women Australian designers frame their identity culturally as well as socially? In my initial research it became very evident that neither the work, nor the identities of creative women were part of the accessible cultural knowledge.
In this post-modern era of objects having semantic value and embedded meaning, how do young women reference their own history – if they do not even have common access to it? What content do they use as a basis establish as their own narratives? How do they understand and value the lineage of Australian history that they are apart of? It is these questions that sparked the beginnings of the journey that is this design project.
With these questions in mind, I developed this project, in the hope that it would offer women’s clutches or evening bags as metaphorical books or diaries, ones that both carry the stories of their content and having the hope that the clutches will still allow the user to integrate them into their own lives in a ‘lived’ manner. Some of the objects offer space for interaction or play, thereby encouraging users to interact and as a consequence, assimilate, their content.