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ID PROJECTS
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    • Gyungju Chyon
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Chinoiserie Reborn: designing for the new Silk Route

  • field Objects and Experiences, Product Design
  • By Jonathan Ho
#2014#Dr. Judith Glover
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Asia is predicted to become the largest global consumer of goods and services by 2020. China, in particular, is at the forefront of the ‘Asian Century’, claiming title to the world’s fastest growing major economy. Meanwhile, the Australian furniture industry contributes 25 billion dollars every year to the Australian economy. This not only provides close to 100,000 jobs, but also helps propel a developing design industry. This project looks at developing the Australian furniture industry by designing and manufacturing products that cater for the growing Chinese middle-class. By utilising the unique qualities of Australian timbers and pairing Western modernist aesthetics with Chinese semiotics, this creates the potential to design products for existing niche markets within the Chinese consumer market.

Three key themes are examined forming the basis of the project: the Chinese market, Australian timbers, and Urban Nomadism – a term coined by international trend forecaster Lidewij Edelkoort. An understanding of the Chinese market influenced the aesthetics, price range and functionality of the final products. Understanding the needs of Chinese consumers is essential. Australian timbers are a unique and under utilised resource that is abundant in Australia. They play an important role as a material choice in discerning Australian products from other products in the market. Urban Nomadism describes the nomadic movements of today’s youth, particularly of those that live in urban environments. This takes into account the practicalities and functional aspects required in the final products.

  • field Objects and Experiences, Product Design
  • By Jonathan Ho
#2014#Dr. Judith Glover
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Published by RMIT Industrial Design

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Copyright in the individual designs, images and texts remain vested with the individual authors and designers. Except as permitted under the Copyright Act 1968, no part of this publication may be reproduced by any process, electronic or otherwise, without written permission from the publishers and authors. Neither may information be stored electronically in any form whatsoever without such permission. All opinions expressed in the material contained in this publication are those of the authors and not necessary of the publisher.
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  • Fields of Practice
    • Health
    • Interactions
    • Mobility
    • Objects and Experiences
    • Product Design
    • Sustainability
    • Systems and Services
  • Supervisors
    • Dr. Areli Avendano Franco
    • Gyungju Chyon
    • Simon Curlis
    • Dr. Mick Douglas
    • Frank Feltham
    • Liam Fennessy
    • David Flynn
    • Sophie Gaur
    • Dr. Judith Glover
    • Yan Huang
    • Chuan Khoo
    • Simone LeAmon
    • Dr. Scott Mayson
    • Dr. Scott Mitchell
    • Dr. Juan Sanin
    • Dr. Soumitri Varadarajan
    • Dr Malte Wagenfeld
  • Year
    • 2016 Projects
    • 2015 Projects
    • 2014 Projects
  • Links
    • RMIT ID course info
    • RMIT ID Facebook
    • RMIT ID Studios
    • DAP — Design Action Program
    • Design Practice Methods
#